"The task of a writer consists of being able to make something out of an idea."
−Thomas Mann


"April is great to work with. She takes my direction and the client's commentary and weaves together an articulate story for the reader."

− Jessica Latimer, Managing Editor, Grace Ormonde Wedding Style


"Your Earth story finally got passed back to me this morning and I just read it - you did a great job! Thanks for your hard work, attention to our style detail, and good questions."

− Julia Steinberger, Associate Editor, P-O-P Times

Marketing to Value Shoppers

Shopper Marketing magazine, April 2013
Understand that value or ‘smart’ shopping is the new normal as behaviors and attitudes have undergone permanent changes Call it the "pause" before the purchase -- that moment when a value shopper asks herself if she really needs the item. That pause has been significant for some time now. Read more.