"The task of a writer consists of being able to make something out of an idea."
−Thomas Mann

"April is great to work with. She takes my direction and the client's commentary and weaves together an articulate story for the reader."

− Jessica Latimer, Managing Editor, Grace Ormonde Wedding Style

"Your Earth story finally got passed back to me this morning and I just read it - you did a great job! Thanks for your hard work, attention to our style detail, and good questions."

− Julia Steinberger, Associate Editor, P-O-P Times

As the World Churns

Dairy Foods, March 2012
As the World Churns Contributing editor April Miller visits four ice cream processors, each with its own niche. Mikawaya sells mochi, an ice cream wrapped in rice paper. Philip R’s Lollibons are ice cream bon-bons on a stick (like lollipops). Nearly 100 years old, Velvet Ice Cream innovates with new flavors, yet keeps its traditional premium ingredients. New to the scene, Salt & Straw wows its fans with creative ice cream flavors, including honey balsamic strawberry with cracked black pepper. Download the pdf.

Starbucks Shows It's Capable

Shopper Marketing magazine December 2012

In 2011, Starbucks decided to create an in-house shopper marketing team to support the selling of its packaged coffees in CPG channels. The team had to be built from scratch and those hired had to hit the ground running. In the short time the team has been in place, K-Cups has launched, CPG packaging has been revamped and a new roast was introduced. Read more.

Something Just For Her

Grace Ormonde Wedding Style
“When you really like someone you take what you can get,” jokes Kavita Mariwalla. The first time she met Kabir Bhasin—he, a cardiology fellow, requested a dermatology consultation for a patient and she, a dermatologist, responded—Kavita knew right away it was love. They became the best of friends and spent all of their time together, but it took a year before they began dating. Read more.